Delving into the History of Cabo Wabo with George Lopez
When it comes to tequila, there are few brands that are as iconic and well-known as Cabo Wabo. This brand, founded by legendary rocker Sammy Hagar, has become a staple in bars and liquor stores around the world. But how much do you really know about the history of Cabo Wabo? In this article, we’ll take a deep dive into the brand’s past with the help of comedian and tequila enthusiast George Lopez.
The Early Days
Sammy Hagar first fell in love with Cabo San Lucas, Mexico in the 1980s. He was immediately drawn to the area’s laid-back vibe and beautiful scenery. It wasn’t long before he decided to open a nightclub there, which he named Cabo Wabo. The club quickly became a hot spot for locals and tourists alike, thanks to its live music, delicious food, and, of course, its impressive selection of tequila.
At first, Cabo Wabo tequila was only available at the nightclub. But as the brand’s popularity grew, Hagar began selling his tequila in local liquor stores. It wasn’t long before Cabo Wabo tequila was being distributed all over the United States.
The Expansion Years
By the early 2000s, Cabo Wabo tequila had become a household name. But Hagar wasn’t content to rest on his laurels. He wanted to expand the brand even further. In 2007, he sold a majority stake in Cabo Wabo to Campari Group, a well-known Italian liquor company. This allowed the brand to expand even further, with Cabo Wabo tequila now being sold in countries all over the world.
But Hagar didn’t just sell his brand and walk away. He remained involved in the day-to-day operations of Cabo Wabo, working closely with Campari Group to ensure that the brand’s quality remained top-notch. He also continued to perform at the Cabo Wabo nightclub, which had become something of a second home to him.
The Present Day
Today, Cabo Wabo tequila is still going strong. It’s been more than 30 years since Sammy Hagar first opened the Cabo Wabo nightclub, and the brand shows no signs of slowing down. In fact, the brand has expanded even further in recent years, with the introduction of several new tequila varieties.
So what’s next for Cabo Wabo? Only time will tell. But one thing is for sure: Sammy Hagar’s vision of a laid-back, fun-loving tequila brand has become a reality, thanks in no small part to his hard work and dedication.
Conclusion
In conclusion, Cabo Wabo tequila is more than just a brand of tequila. It’s a symbol of fun, relaxation, and good times. From its humble beginnings as a nightclub in Cabo San Lucas to its current status as a global phenomenon, Cabo Wabo has come a long way. And with Sammy Hagar still at the helm, there’s no telling what the future holds for this iconic tequila brand.
